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Useful article from Bridgepoint, Rules of the Game, on gamification that quotes me directly and mentions the book:
But the techniques can be applied to virtually any business or sector, says Toby Beresford, the author of Infinite Gamification: Motivate your team until the end of time . “If you can count something, it can be gamified,” he says. “As soon as you put a target number in front of a person or organisation, you are gamifying. You have turned them into a player.”
