Barbara gets most of her news in passing from the BBC via Radio and TV. She doesn’t make a point of tuning in to specific news programs. Unmet needs
Barbara has little sense day to day of how prevalent the virus is in her local area and among her friends - should she be super cautious or can she relax a bit? Risk appetite
Barbara is personally fearful of catching the virus due to an ongoing health condition, she has very little inclination to ‘risk it’. If in doubt she stays indoors - Barbara has lived in the area most of her life and is not political. She tends only to engage with the local school and healthcare services. Demographics
Barbara is 40 and lives relatively comfortably with her husband and young family in a house they have a mortgage on.