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On Saturday night I was interviewed by the team of GamFed Turkey, led by Ercan Altug Yilmaz, regarding the edition of Infinite Gamification recently launched in Turkish. Watch the interview below - the content in English begins from 28:50<!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}-->
What we covered in this talk:
- Value of the book to Ercan in confirming his existing thinking and directions in his own research
- When and where is gamification going to be most useful
- What's the difference between Finite and Infinite Gamification [32:50 - 35:00]
- A good and bad examples of infinite gamification programs [35:00 - 36:00]
- Gamification Deisgn process [36:40]
- When do we want to use it? Learn, Adopt, Perform [37:20 - 39:15]
- What types of metrics should we use? Lead vs Lag [39:20 - 43:00]
- How to do it? Doesn't need to be complicated [43:00 - 44:30]
- Evolve your program [44:30 - 45:00]
- Summary - good for getting better, especially when people with similar roles and lead indicators
- Story of GamFed foundation - best practice [47:00 - 49:40]
- These were the questions from the GamFed Turkey community:
- Who will benefit from gamification - big companies or small? [50:00]
- How did I start my journey in gamification [50:53] Essence of gamification giving someone their score [51:20]
- How to use infinite gamification in schools [52:00]
- How do I connect finite gamification mini games with infinite gamification [53:00]
- If we provide a way for late starters to join a program without hurting the original starters [54:45] - nuance of the different between "points" and a "score"
- Special needs and autism [57:45], [1:01:35]
- How can we change a finite gamification into infinite gamification [58:40] - football - game vs league
- How do we change the behaviours of an organisation from finite to infinite model [59:30]
- Most common failings in programs [1:03] - failure to find out what's useful for player, failure to evolve
- How do you deploy in companies without a human centric culture? [1:05:00] start small but also note it can be used for influence as well as management "you can gamify your managers"
- Which game mechanics should we use for people who have left the flow [1:10:00]
- Difference in gamification with kids and adults [1:12:00]
- Is there a financial difference between a finite and infinite gamification [1:14:00] infinite gamification is cheaper to do as does not require on pop ups triggering dopamine to maintain flow, instead it uses news cycle.
- Is this persuasive measurement [1:15:30] - value of opt in,
"you can gamify your managers"
